Ana Reljić is a professional who brings clarity, strength, and vision into business. Her work does not begin or end with spreadsheets and projections – even though numbers are her language, she brings them to life with a story: about change, freedom, and the strength to breathe new life into business. For Ana, finances are not just numbers – they are a compass that shows the path toward sustainable growth.

What sets her apart is that she never forgets – companies are made of people, not just figures. Ana has the ability to recognize the strengths and weaknesses of teams, empower them, and align their work with rhythm and purpose. For her, strategy is not static – it’s a process of everyday learning and culture-building. Teams with whom she works grow together, becoming strong enough to endure challenges and leap forward when opportunities arise.

Innovation is the third pillar of her approach. In the world of digitalization, Ana applies AI processes not as a trend, but as tools that empower people and become true allies, not replacements. She is guided by one clear principle: technology should follow strategy, not the other way around.

What makes companies change through her work is that Ana doesn’t offer ready-made recipes. Instead, she creates customized business models – tailored to people, goals, and market reality – where every project starts with understanding why something matters and how it connects to results. She is the kind of partner who not only changes results but transforms the very way a business thinks about itself.

Ana is energy that combines discipline and gentleness. From sports fields to business training, she brings determination and teamwork. Her leadership is not rigid – it inspires and motivates. Her well-known saying, “If not now, when?”, became a reminder that every moment is an opportunity for action. When she works with teams, she unlocks inner drive, confidence, and energy for growth. For her, business is like sports – with clear rules, a solid foundation, and strong leadership. Because a true leader, in her words, doesn’t stand above others – but grows alongside them.

Born in Brod (BiH/RS), in an environment defined by openness, perseverance, and directness, Ana’s approach to business is just as authentic. She connects easily – first through knowledge, then through human warmth. She represents a new generation of consultants who merge logic and identity, results and creativity, precision and empathy.

She doesn’t just change numbers in spreadsheets – she changes the way companies live and grow.